For me, the biggest challenge was making sure my artistic language does not get lost within the framework of a global fashion brand. Lacoste has its own strong identity, but I wanted my contribution to feel rooted in Qatari culture and in my own creative process, not just become a backdrop.

Another challenge was translating something as intimate as Ramadan values into visuals that could speak universally, without falling into clichés.

The solution was to lean into my art itself – paintings, heritage references, and storytelling through my practice – and let that naturally merge with Lacoste’s vision. By being authentic to who I am as an artist, the collaboration found its balance. It became less about compromise and more about creating a shared language between my world and theirs